The AIRJUMP brand started its business venture with a focus on the basketball world. Morris Tawil, president and co-founder of Air Skate and AirJump Corp,  started his footwear business in April of 1989..

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As president and co-founder of the Henry Ferrera brand which is well-known for its fashion rain boots, Tawil teamed up with a  footwear design school in Italy and worked his way up to design high fashion athletic footwear.

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When footwear began to accept sport shoes as fashion (athleisure), the AIRJUMP brand was born, delivering modern and refreshing fashionable sneakers.